Mobile gaming has taken the world by storm, and it is projected to be worth over 174 billion dollars by
2025. With such a massive market, game developers constantly seek ways to monetize their games
without compromising the user experience – this is where mobile game ad formats come into play. The
top performing ads in mobile gaming offer a way for developers to generate revenue while keeping their
users engaged and happy. In this blog post, we will be diving into the top ad formats that every game
developer should use.
Rewarded Ads
Rewarded ads are the most popular ad format in mobile gaming. They offer players an opportunity to
earn in-game rewards for watching an ad. These rewards can range from in-game currency to exclusive
items or power-ups. Rewarded ads have increased player engagement and retention, as players feel the
ads are a fair exchange for their rewards. This format also benefits advertisers as players are more likely
to watch the ads for the rewards.
Playable Ads
Playable ads are interactive ads that allow players to try out a game before they install it. These ads
give players a feel for the game and help them make an informed decision about whether to download it
or not. Playable ads are becoming increasingly popular as they offer a unique player experience that is
engaging and fun. They also perform well as they provide a glimpse into the game mechanics, which can
pique the player’s interest.
Interstitial Ads
Interstitial ads are ads that are displayed between levels or during loading screens. These ads offer a
way for developers to generate revenue while not interrupting the gameplay experience. Interstitial ads
perform well as they are displayed at natural break points in gameplay. Developers should, however, be
cautious not to overload players with too many interstitial ads, as this can negatively impact the user
experience.
Banner Ads
Banner ads are the most basic ad format in mobile gaming. They are typically displayed at the bottom of
the screen and can be static or animated. While they are not the most engaging ad format, they can still
perform well if placed strategically. Developers should, however, be cautious not to overload players
with too many banner ads, as this can negatively impact the user experience.
Native Ads
Native ads are ads that are seamlessly integrated into the game environment. They match the look and
feel of the game, making them less intrusive and more engaging for players. Native ads usually take the
form of product placements or sponsored content within the game. These ads perform well as they offer
a less disruptive experience for the player.
The best performing ads in mobile gaming offer a way for developers to generate revenue while keeping
their users engaged and happy. Rewarded ads, playable ads, interstitial ads, banner ads, and native ads
are all formats that can be used to achieve this goal. Developers should choose the ad format that best
suits their game, integrate it seamlessly, and avoid overloading players with too many ads. With the
proper ad format and strategy, game developers can generate revenue while keeping their users happy
and engaged.