As a video game developer, your ultimate goal is to expand your game’s reach and increase sales. The
gaming industry is booming and more competitive than ever before. So, how can you stand out in a
crowded field? One solution is through influencer partnerships. Influencer marketing is not a new
concept. It has been around for quite some time and has been proven effective in promoting products. In
this blog post, we will delve into the benefits of influencer partnerships, how to choose the right
influencer, and how to make the most out of your partnership.
Why Influencer Partnerships Are Important
Influencer partnerships allow you to reach a wider audience and build brand awareness. They can help
increase your game’s visibility, sales, and credibility. Influencers have a loyal fan base who trust their
opinions and recommendations. So, when an influencer promotes your game, their followers are more
likely to check it out and, ultimately, buy it. In addition, influencers can help create a buzz around your
game, generate hype, and spark conversations.
How to Choose the Right Influencer
Choosing the right influencer can make or break your partnership. It would help if you aimed to partner
with influencers who share the same audience as your game and are genuinely interested in it. Take the
time to research different influencers and check their engagement metrics, such as their followers’
demographics, reach, and engagement rate. It would be best to look at their content to ensure it aligns
with your brand’s values and messaging.
How to Make the Most Out of Your Partnership
It would help if you were strategic to get the most out of your influencer partnership. Set clear goals and
objectives, and communicate them to your influencer. Provide them with all the necessary information
about your game, including its storyline, features, and target audience. Work with your influencer to
develop creative ways to showcase your game, such as through gameplay videos, live streams, or
giveaways. Finally, track your results and analyze your return on investment to see how effective your
Examples of Successful Influencer Partnerships
To give you some inspiration, here are some examples of successful influencer partnerships:
Mobile game developer, Pocket Gems, partnered with YouTuber and Twitch streamer, Cryaotic, to
promote their game, War Dragons. Cryaotic played the game live on his channel, which helped generate
over 200,000 views and increase the game’s downloads.
Video game publisher, EA Sports, partnered with professional football player, Odell Beckham Jr,. topromote their game, Madden NFL 16. They created a commercial featuring Beckham Jr. that had over 2 million views on YouTube.
Game developer, Supercell, partnered with content creator, Galadon, to promote their game, Clash
Royale. Galadon created a series of videos featuring tips and tricks for the game, which helped increase
its downloads by 20%.
Influencer partnerships can be a powerful tool in your game marketing strategy. By partnering with the
right influencer, you can reach a wider audience, generate more sales, and build your brand’s credibility.
However, you must be strategic and work closely with your influencer to ensure your partnership
succeeds. Take inspiration from successful partnerships, and remember to track and analyze your results
to improve your approach continuously. By following these tips, you will be on your way to expanding
your game’s reach and achieving success in the gaming industry.